Craft the experience that effectively meets the needs of two distinct user groups
Company
Yuanxin Tech.
Time
3 months
Current State
Launched
Team
Product Designer, Product Manager, Front-end Engineer
Product Brief
Dr. Mom
Old Version
Final outcome
Business Goal
Increase the number of subscribers
Design approach
Optimize the information architecture of current recipe-finding experience to provide detailed and clear information.
Design a straightforward and friendly recipe-finding experience that doesn't require users to have essential oil knowledge.
Imapct
+34.2%
User Satisfaction
+22.6%
Number of Subscribers
problem Analysis
User groups
Essential Oil Enthusiast
I'm not into learning about essential oils, but I'm excited to use them for a better life.
Aromatherapist
I know a lot about essential oils, and I use them to help people out.
Use cases
How’s the current experience of finding recipe?
Why is the user's psych level continuously declining?
It's because they need to make decisions based on a series of information beyond their knowledge domain, leading to:
🤯
Pain point
Information Overload
Why do aromatherapists still fail to achieve the optimal experience?
🤔
Pain point
Need more and clear information to make decision
Key findings
The needs of the two user groups differ significantly.
Enthusiast prefer not to have essential oil knowledge during decision-making, while aromatherapists seek additional information to aid their decisions.
How can I craft an experience that meets the needs of two distinct user groups?
Redesign the flow of finding recipe
What’s the best page to split flow ?
Aromatherapist can access the feature designed for them easily and intuitively.
It has the least impact on the experience of aromatherapists.
Homepage redesign
Before
After
Design approach
Optimize the information architecture of current recipe-finding experience to provide detailed and clear information.
Design a straightforward and friendly recipe-finding experience that doesn't require users to have essential oil knowledge.
aromatherapist flow redesign
Problem
Homepage
Search page
Search result page
Recipe detailed page
Search result page redesign
Design decision
Add a new page for recipe choosing, so user only need to choose health issue in search result page
recipe detail page redesign
Problem analysis
This page includes multiple tasks, which overwhelmed and confuse user.
Design decision
Redefine the page structure to separate the tasks clearly.
Before
After
Final design
Challenge
Enthusiasts lack basic essential oil knowledge to make decisions during the recipe-finding process.
How might we
How might we guide enthusiast through a aromatherapy consultation-like flow?
How does aromatherapy consultation like?
I conducted research through various methods, including interviews with experts, watching informative YouTube videos.
Aromatherapy consultation process
Preparation
Assessment
Plan and Recommendations
Task flow
which Interaction mode works best for enthusiast ?
Usability test
key findings
Final interation type
lo-Fi Wireframe
Final outcome
Takeaway
Fully understand user needs and designing a coherent task flow are pivotal to the entire product.
Comparing product design to building a house, user needs are the foundation, while the task flow is the framework.